About

User Experience Design

About.

I am a user centred designer with a focus on an end to end process, ranging through research, ideation, prototyping, design and validation. I have been working in Design and Digital for 30 years covering Fintech, Insurance, Healthcare, Education, E-commerce, Gaming, and a host of other industries.

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I have been working in Design, Development and Digital for over 30 years

Working the first 10 years of my career in print and design, drawn to the complex heavy data projects of corporate annual reports relishing in the technicality of key software such as Adobe InDesign.

I then went back to college to learn Web Development and progressed into another 10 years working as a Web Designer, being able to both design and develop to deliver great digital experiences for my clients.

With the introduction of Analytics, I became deeply passionate about the entire user journey and the guidance and insights that the data gave me, and have been working for the past 10 years in the field of UX and UI.

My broad experience has helped me to create success for brands by shaping the visual design (UI) of web-based platforms, software, and native apps (android, iOS, and wearables), creating and managing design systems, developing a process that reflects a true understanding of user and business needs.

UX Design

UX design focuses on understanding the user's needs and designing an interface that meets those needs through research, user testing, and information architecture.

UI Design

UI design focuses on the visual and interactive elements of the interface, including the layout, typography, and color scheme to build a product that is both functional and aesthetically pleasing

Prototyping

Rapid Prototyping can help designers to identify usability issues early in the design process, test different design options and refine the design to ensure a better user experience.

User Testing

User testing is a process of evaluating a digital product's usability and user experience by gathering feedback from real users, data and SMEs, observing and analyzing how users interact with the product.

Did you know?

App Design

The user interface (UI) of an iPhone app and an Android app can differ in several ways. Generally, iPhone apps tend to have a more consistent and standardized UI due to the limited number of iPhone models and screen sizes, which allows developers to optimize their apps for a specific set of devices. In contrast, Android apps need to be designed to work with a wide range of screen sizes and devices, leading to more variability in the UI. Additionally, the design language for iPhone apps tends to be more minimalist and sleek, with a focus on simplicity and ease of use. Android apps, on the other hand, often have a more customizable and adaptable UI, allowing users to personalize their experience and interact with the app in a way that suits them best.

Contact me to discuss potential contract work and how we can work together.