leongovier UX

User Experience Design

Case Studies.

UX case studies are valuable for demonstrating the impact of UX design work, showcasing a designer’s expertise and problem-solving abilities, educating stakeholders, and fostering learning and innovation within the UX community.

Process

Case studies showcase the process, methodology, and impact of UX design work.

I hope to demonstrate the effectiveness of UX design to stakeholders, clients, and prospective employers, and can also serve as a learning resource for other UX professionals.

Stakeholders

UX case studies can help stakeholders, including non-designers, understand the importance of user-centered design and the impact it can have on a product or service.

Problem solving

A case study highlights the ability to identify problems, conduct research, analyze findings, and create effective solutions that meet user needs and business goals.

Quantifable

Case studies can provide measurable results, such as increased user engagement, conversion rates, or reduced support costs, that demonstrate the value of UX.

Insights

Case studies serve as a valuable learning resource, as they provide insights into different approaches, methodologies, and solutions to various design challenges.

CWT Data & Analytics.

CWT is the worlds leading business travel company with clients such as Amazon, Meta, Nike, and Governments around the world and as such has huge amounts of data that can be utilized. The project was to build a platform where users can extract and visualize this data in user-friendly dashboards.

My first step was to understand the needs of the user and business and what technical constraints or opportunities there were.

I worked with the development team to understand the frameworks being used (React/MUI) and how we can use the existing components to create a new library to reflect the brand.

I then wireframed the concept out and task-based tested with SMEs to validate, followed by the building of a design system and subsequent component library using Figma and Zeplin

Working with the UX, Product and Development teams to create a new way of working using components and integrating directly with Jira to increase sprint velocity and raise efficiency with a direct ROI for the business.

Pain points

How do we reduce friction and increase collaboration between two teams on either side of the world, and how do we upskill teams to use modern software and design for a framework but with the user at the centre?

What was learned

When the correct software and framework is used, and used correctly, you can directly increase efficiency with a massive increase to velocity for a smoother design to development handover.

D2C Website.

Pepper Money is one of the UK’s largest lenders in the direct-to-broker market and after the acquisition of Optimum Credit looked to move into the Direct to Consumer market.

A whole new website, tone of voice, and look and feel were needed to reflect the new direction, so after extensive competitor analysis and user workshops to define the needs and constraints and also the opportunities available.

One of the key lead generating tools was a Loan calculator which alongside the website, I designed and built with my team, giving an indicative quote to the customer and integrating directly with Salesforce and creating a appointment for an advisor call.

After launch this increased leads by 60% with a direct ROI for the project and allowed the company to diversify its offering.

Pain points

How do we make a big leap into a new market with new users? How do we bring stakeholders onboard with confidence in project and how do we maintain FSA compliance.

What was learned

After user testing we simplified the navigation and complexities of the website and the calculator, and the more we empower customers to self serve the greater the leads.

Commercial Real Estate Platform.

Optimum Credit wished to move into a new market of Commercial Real Estate lending, which would need a new lending portal designed and built. 

A place for a broker to complete an application without stepping out of the portal, API integration to ONS and Companies House, DIP Calculator, File upload & Management and Solicitor Panel Integration.

As a multi million pound investment this needed to be tested and validated at all stages to further understand the business needs and market opportunities by speaking with subject matter experts and defining KPIs from senior stakeholders.

After workshopping the concept to define the viability of the project, what does good like like? who are our competitors and who are our users?

I then defined simple proto personas and created some initial proof of high fidelity concept pieces to get stakeholder buy in. Worked with the project team to define user stories, if there are any technical constraints and basic timelines.

Pain points

How do we user-test a complex calculator and display a lot of data on the screen? The solution was to build everything using Axure RP which has more technical functionality and can be tested remotely.

What was learned

There wasn't a similar product in the market so all assumptions made would need to be validated and the key pain point for users was time to decision so that would be our North Star.

Pepper Money B2B Website.

Pepper Money is one of the UK’s largest lenders in the direct-to-broker market but had a flat brochure website that didnt engage with its users or offer value.

After workshops with SMEs, Stakeholders, and users, I formulated a proposition of total redesign and add value by bringing in a range of complex calculators, Buy-to-Let, Residential, and LTD Buy-to-let.

Working with my developers we built the calculators, tested at key points with users, and discover that criteria were equally important to brokers so built in a criteria matrix for added functionality.

Alongside the development work, my team of designers built a fully responsive modern website with a new CMS allowing internal users, marketers, and analysts to maintain and self-serve the website allowing for real-time rate changes in an ever-fluctuating market.

After launch website traffic increased by 47% and lead conversion via Decision in Principle increased by 26%.

Pain points

In a volatile market, a rate change is critical to a financial institution and delays to an update have a financial detriment.

What was learned

Users loved working the calculators and Field Sales used the website as a real-time tool while with other broker house.

QES Platform.

QES builds and supports secure digital solutions for a diverse range of public and private sector clients, the existing platform was outdated and difficult to navigate for first-time users.

Starting off with a Heuristic Review to understand what the challenges are to the platform, working then with stakeholders to define what could be achieved in the timeframe allowed for working lean.

A full redesign was undertaken using a new component-based design system using Adobe XD to align with the existing UX team to create a responsive design built on a 12-column grid for scaleability.

Designs were user tested and iterated to refine the journeys around navigation and search, Stakeholder reviews were held every week for business approval.

Working closely with an offshore development team the project was delivered on time and on budget and tracking software was installed upon recommendation for continual improvement.

Pain points

This had tight time constraints due to the existing the system being very fragile causing a lot of downtime. This was my first project using Adobe XD to align with internal teams and development

What was learned

After user testing we found that giving a clear indicator of journey progress through a complex form was great for users, also laddering questions and using logic to show/hide forms elements.

William Hill Android App.

William Hill online is the world’s largest book maker, which offers Sportsbook and online casino games via its website and eventually an App.

After Google lifted restrictions on gambling apps being on the play store William Hill moved quickly to fill this space, however with an already existing iPhone app, they chose to simply use a wrapper and use this as the Android App.

What became apparent quickly was that a user expected different Journeys, components, and aesthetics.

Myself and a group of contractors were brought in to make a true Android app working within the MUI framework and adhering to the android aesthetics, this was rigorously user-tested, designed, and deployed in an intense 12-week period showing the scaleability of William Hill, the ability of the UX team and the validation of a lean UX process.

Pain points

The average android phone doesn't have the same processing power of an iPhone so certain functionalities, micro-interactions and animations needed to be switched off.

What was learned

Material UI was a great starting point for design and there a huge differences between Android and iPhone users hence the creation of personas is vital to the success of this project.

Stonestep AIG Insurance App.

AIG, American International Group, Inc., is an American multinational finance and insurance corporation with operations in more than 80 countries.

They wanted an app designed to incentive field sales agents in their Asian market where the sale of Micro Insurance is prevalent.

After workshops with Senior Stakeholders, Product Owners, and SMEs the goals of the project and the direction was determined, proto-personas were created and branding was defined.

I wireframed the initial flows to test the journeys using Axure RP and validate the assumptions made during discovery, after iterations we then moved to UI design using Sketch where we tested the look and feel across different personas and devices most common in the Asian market (Android).

I then moved all the designs to Invision and using a design system I communicated the concepts to the offshore development teams for building to start and stayed in contract until the project completed.

Pain points

All assumptions made would need to be validated and the key pain point for users that the devices they used were under powered Android devices so gameplay and UI needed to be simplified

What was learned

The key to delighting our users was positive reinforcement through push notifications via device and SMS and incentivizing sales by gamification of the app leveraging closure.

Did you know?

App Design

The user interface (UI) of an iPhone app and an Android app can differ in several ways. Generally, iPhone apps tend to have a more consistent and standardized UI due to the limited number of iPhone models and screen sizes, which allows developers to optimize their apps for a specific set of devices. In contrast, Android apps need to be designed to work with a wide range of screen sizes and devices, leading to more variability in the UI. Additionally, the design language for iPhone apps tends to be more minimalist and sleek, with a focus on simplicity and ease of use. Android apps, on the other hand, often have a more customizable and adaptable UI, allowing users to personalize their experience and interact with the app in a way that suits them best.

Contact me to discuss potential contract work and how we can work together.

Contact me to discuss potential contract work and how we can work together.

Did you know?

Lean process

The lean process in product design is essential because it emphasizes rapid experimentation, continuous learning, and iterative improvement, allowing designers to create a product that is both efficient and effective. The lean process involves developing a minimum viable product (MVP) that includes only the essential features and functionalities, then testing it with real users and gathering feedback to refine and improve the product. By using the lean process, designers can reduce the time and cost of product development and avoid wasting resources on features or functionalities that do not add value to the user. Moreover, the lean process can enhance the product’s usability, accessibility, and user experience, as it involves testing and validating the product with real users and incorporating their feedback into the design. Therefore, incorporating the lean process in product design is crucial for creating a successful and effective product that meets the user’s needs and provides a positive and engaging user experience while minimizing waste and maximizing value.

Contact me to discuss potential contract work and how we can work together.

Contact me to discuss potential contract work and how we can work together.

Did you know?

User Testing

User testing in product design is essential because it enables designers to evaluate and refine the product’s usability, accessibility, and user experience based on feedback from the target users. By conducting user testing, designers can identify and address usability issues, pain points, and user needs that may not be apparent from the design or development process alone. User testing can also help designers validate their assumptions, ideas, and prototypes and gain insights into user behavior, preferences, and expectations. Moreover, user testing can improve the product’s adoption, satisfaction, and retention, as it can ensure that the product meets the user’s needs and provides a positive and engaging user experience. Therefore, incorporating user testing in product design is crucial for creating a successful and effective product that not only meets the business goals but also satisfies and delights the users.

Contact me to discuss potential contract work and how we can work together.

Contact me to discuss potential contract work and how we can work together.

Did you know?

Aesthetic Usability

Aesthetic usability in web design is critical because it combines the principles of usability and aesthetics to create a website that not only functions well but also looks appealing and engaging to the user. Aesthetically pleasing designs can enhance user satisfaction, trust, and loyalty, as users are more likely to perceive a website positively if it is visually pleasing and enjoyable to use. Moreover, aesthetic usability can also improve user engagement and retention, as it can create a memorable and distinctive user experience that sets the website apart from competitors. Additionally, aesthetic usability can contribute to the website’s branding and marketing, as it can communicate the website’s personality, values, and message. Therefore, incorporating aesthetic usability in web design is crucial for creating a successful and effective website that not only meets the user’s needs but also delights and inspires them.

Contact me to discuss potential contract work and how we can work together.

Contact me to discuss potential contract work and how we can work together.

Did you know?

Layout Practice

Layout in web design is crucial because it affects the overall structure, organization, and visual hierarchy of the website, which can significantly impact the user’s experience and engagement. A well-designed layout can enhance the website’s usability, accessibility, and readability by organizing the content into logical and intuitive sections, providing clear navigation and emphasizing the key information. Moreover, layout can also improve the website’s aesthetics, branding, and storytelling, as it can communicate the website’s tone, mood, and personality. Additionally, layout can affect the website’s responsiveness, loading time, and search engine ranking, as a cluttered and disorganized layout can negatively impact the website’s performance and user engagement. Therefore, incorporating a thoughtful and strategic layout in web design is crucial for creating a successful and effective website.

Contact me to discuss potential contract work and how we can work together.

Contact me to discuss potential contract work and how we can work together.

Did you know?

Color Theory

Color theory in web design is essential because colors have a powerful impact on human psychology and can influence the user’s emotions, perceptions, and behavior. By understanding color theory, designers can choose the right colors and color combinations to create a visual language that communicates the website’s message and engages the user. Color theory encompasses concepts such as color harmony, contrast, saturation, and brightness, which can be used to create a cohesive and aesthetically pleasing color scheme that enhances the website’s branding and usability. Moreover, color theory can also improve accessibility, as color contrast can affect the readability of the text, especially for users with visual impairments. Therefore, incorporating color theory in web design is crucial for creating a successful and impactful website.

Contact me to discuss potential contract work and how we can work together.

Contact me to discuss potential contract work and how we can work together.

Did you know?

Typographic hierarchy

Typographic hierarchy in web design is critical because it enables designers to organize and prioritize content based on its importance and relevance, making it easier for users to navigate and understand the website’s message. By using different typefaces, font sizes, weights, and styles, designers can create a visual hierarchy that guides the user’s attention and emphasizes the key elements of the content. A clear typographic hierarchy can also improve readability, legibility, and accessibility, especially for users with visual impairments or reading difficulties. Additionally, typographic hierarchy can enhance the website’s aesthetics, branding, and overall user experience, as it can communicate the website’s tone, mood, and personality. Therefore, incorporating a well-designed typographic hierarchy is crucial for creating a successful and effective web design.

Contact me to discuss potential contract work and how we can work together.

Contact me to discuss potential contract work and how we can work together.

Did you know?

Responsive Design

Responsive UI in web design is essential because it allows websites to adapt and optimize their layout and content based on the screen size and device used by the user. With the growing use of mobile devices to access the web, having a responsive UI ensures that websites can be accessed and used on a variety of devices, including smartphones, tablets, laptops, and desktops. A responsive UI not only enhances user experience by providing a seamless and consistent interface across devices, but it also improves the website’s usability, accessibility, and search engine ranking. Moreover, responsive UI can save time and resources for designers and developers by reducing the need for creating separate designs and coding for different devices, resulting in a more efficient and cost-effective web development process.

Contact me to discuss potential contract work and how we can work together.

Contact me to discuss potential contract work and how we can work together.

Did you know?

Accessibility

Accessibility in web design is crucial because it ensures that websites and digital content can be accessed by everyone, regardless of their physical abilities or disabilities. When websites are designed with accessibility in mind, people with disabilities such as visual, auditory, or motor impairments can use assistive technologies to navigate and interact with the content. Moreover, accessibility benefits not only those with disabilities but also those with temporary impairments or limitations, such as people using small screens or slow internet connections. By making websites accessible, designers can reach a wider audience, improve user experience, and promote inclusivity and equal access to information and services.

Contact me to discuss potential contract work and how we can work together.

Contact me to discuss potential contract work and how we can work together.

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