William Hill Android App.

William Hill wished to add an Android App to the play store when the restriction of gaming platforms was lifted in Europe.

Working with , what was then, a new Material Design System to deliver the App using a native wrapper to try and get ahead of market competition.


After initial discovery, understanding who the user was, and what the technical constraints and opportunities would be, we set to work understanding the differences between an Android user and iPhone user, different ways of interacting with navigation, a new way of understanding interaction with components and delivering prototypes to business and testing with end users.

What we learned

The majority of Android users phones were under powered and the use of micro animations and interactions that were used on iphones had to be redesigned to reflect this.


Working prototypes were created using Sketch and Invision. Extensive testing was carried out with users to validate assumptions, feedback was triaged, prototypes were then iterated and benchmarked.

Working with Material Design guidelines to design patterns specific to Android users and the learned behaviour.

What we learned

Android users were very heavily influenced by learned behaviour of their device, especially navigation and the use of the drawer.

Design, Develop & Deliver.

We worked on the design of the sportsbook platform (80% of traffic) to work more efficiently within an Android wrapper. Redefining key components to be agnostic of the device and reduce unnecessary animations and interactions. Creating a working UI kit and working closely with Developers, Product Owners and Users delivered a great platform.

What we learned

Guidelines do not limit the design function but guide it to more user centred decision making process.